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Package Quoting Calculator for Photographers

The package price felt right until the editing ran to midnight, again.

Quote shoots from real shooting, editing and retouching hours, with the price solved from the margin you want to keep.

$39 USD · one-time
Buy on Etsy · $39Gumroad coming soon
Instant download · Excel & Google Sheets · works on Mac and Windows · on Etsy today, Gumroad soon
Photography Package Quoting Calculator dashboard
Who it's for

Made for the way you actually work.

  • Photographers building packages instead of copying them
  • Wedding shooters pricing second shooters and travel
  • Portrait studios setting session fees that hold up
  • Filmmakers quoting day rates with real costs behind them
What's included

Everything in one file.

  • Dashboard: Quote, margin and cost per unit, with two charts. Read-only.
  • Start Here: Five steps from opening the file to a real number on screen.
  • Shoot Quote: Where you build one bid. The main working sheet.
  • Client Quote: The printable quote you send the client. Prices only.
  • Rate Card: Your trades and their hourly cost. Enter once; used on every bid.
  • Settings: Overhead and target profit margin.
  • Instructions: What each sheet does, and what to do if a number looks off.
  • About: Version, license and support.
  • PDF Quick-Start Guide: two pages, first result in five minutes
How it works

Three steps to a number you trust.

  1. Open Rate Card. Enter your all-in hourly cost per role, wage plus payroll burden, not the rate you bill.
  2. Open Settings. Set your overhead percentage and the profit margin you want every shoot to earn.
  3. Open Shoot Quote. Name the shoot, enter the scope size, and pick a service tier.
A look inside

The screens you'll be working in.

List of the nine sheets in the photography pricing spreadsheetShoot Quote sheet with shooting, editing and travel hours and add-onsClient Quote sheet, a printable one page quote with prices onlyRate Card sheet with all-in hourly cost per roleThree steps: enter the hours, pick the margin, send the quoteCompatibility: works in Google Sheets and Microsoft Excel 365
Questions

Good to know.

Can I build fixed packages with it?
Yes, and that is the best use. Cost your three packages properly once, then sell from them with confidence instead of guessing.
How do I price commercial work differently?
Add a licensing line as a material at the fee you charge. Usage rights are a separate value from the shooting time.
Does this work in Excel and Google Sheets?
Both. Google Sheets: File > Import, or open and make a copy. Excel 365: open it directly. No macros, no add-ons, nothing to install.
What is the service tier for?
It scales labor hours for work that is harder than routine. Standard is 1.0, Complex 1.15, Premium 1.30. Enter the hours a routine shoot would take and let the tier do the multiplying.
I'm not confident with spreadsheets. Will I manage?
Yes. The white cells are the only ones you touch. The Quick-Start Guide has your first real number on screen in about five minutes, and if you get stuck, message me.

One mispriced job costs more than this.

$39 once, and it's yours to keep. It pays for itself the first time it stops you underpricing a job or leaving margin on the table. No subscription, no login, just a file that does the maths.

Buy on Etsy · $39Gumroad coming soon
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